designed
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Creating an optimal program means melding a variety of harmonious business decisions including core components such as brand or economics to more forward-looking decisions including technology and partnership models. The result: a truly differentiated loyalty program designed to elevate your business and possibly even revolutionize it.
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Creating optimal loyalty programs is the composition of a variety of elements, all while overlaying the current world state, consumer behavior and beyond.
It is a mix of strategy, economics, marketing, user experience, and beyond all while ensuring the program is set up to be dynamic; to be fluid enough to fluidly adapt with world.
A loyalty program when designed well is not just a loyalty program it’s cornerstone brand asset that sometimes even has the ability to materially elevate, match, or even transcend the brand itself.
In the current world - it is and should be - an exercise in true differentiation, so as not to offer just a standard table stakes offering.
When done well, your audience is captivated; kept on (positive) edge. Eyes open with innovation and yet with symbiotic levers that benefit your business as well.
You have the foundation to accelerate into the future while also maintaining customer simplicity and throttling brand implications and halo.
A loyalty program, is more than just a loyalty program.
It can be foundational to your business.
An unshackeled imagination for what can be, driven by an interest to delight customers in a long-term manner. our Innovation process thinks outside of the current state to ideate towards the differentiated, leveraging our pulse on the current world with our own creativity frameworks.
Working in conjunction with our creativity; we meld the ideal with the forward-looking feasible, to bring a sustainable differentiated program to life all while limiting ‘Sacrifice’. This mindset enables us to turn loyalty not just into an ancillary tool, but a leading asset (or the asset) for your business.
Our user experience (UX) process takes a wider lens; thinking through the wider journey and interactions of your customer beyond just loyalty. further, our programs ignite A greater sense of ownership and community, leaning into cognitive dissonance, personal brand-alignment, and delight. the result of this is an invested, enthusiastic customer (and partner), interested in a longer-term brand relationship.
Ultimately our programs have to be economically feasible while driving value to the bottom-line. We feel this is never, nor should it be zero-sum with the customer. Customers are the lifeblood of business and we’re skilled at designing many win-win ways of engagement. The result: both parties, together, feel like their pie is expanding, like their cup is being filled.
Through all of the above, we carry a very linear process to ensure the overall program optimally reconciles. Top-down and macro structuring, linear thinking and scenario planning all factor into our decision-making. The result? a financial, marketing, operations, product, risk (and overall) team all fully bought into the vision and process.
Pavlovs service model is designed for ongoing partnership of all stage businesses.
(Caution: Our partnership outcomes may cause your internal team to drool as well).
