Agnostic of the stage of your business and loyalty program, we dive in to fully understand the nuance of your business, its vision, its internal structure, your technology stack, and beyond. Once we rapidly ramp-up and have a full-sense of considerations and dependencies, we dive in to methodically ideate and craft a program based on your goals. The whole process is linear with many agile loops; as we solve through in a very top-down manner, we often uncover an unparallel element causing us to routinely refine the program and strategy in a very iterative manner. Throughout the journey, you’re involved. We enjoy taking you through the logic, options, recommendations, dependencies and beyond. The result of this is a materially aligned and excited team, constantly eager (drooling) to go to market.
do your programs always work?
Usually yes. We invest a lot of time in the logic, strategy, and theory of designing a truly optimal, differentiated program. However, despite our hypotheses (and even consumer testing, where appropriate), there are always lessons to be had:• Champion positioning that gets beaten.• Benefits that outperform.• Surprising behaviors (sometimes for the better). The net result is you’ll have an incredible, dynamic program and project plan, all with fluidity to stay nimble, test and learn, and continuous innovate and differentiate.
Do you develop technology?
No but we have both out-of-the box, hybrid, and custom partners who develop solutions for us. We ensure all of our programs are fully feasible, accounting for potential debt, variance, or risk, without sacrificing innovation as much as possible.
i already have marketing team, can you do a partial strategy?
While we’re happy to partner with many stakeholder types, we only prefer to work on holistic loyalty strategy for full strategy/program design projects. There is a tremendous amount of dependency between all of the different program elements - brand, economics, rewards, tiering, user experience, marketing, and beyond; we’re fully comfortable with constraints, but ultimately where we shine the most is on creating holistic, harmonious loyalty programs.
what do you offer for ongoing management?
Offered only for clients for whom we have created program strategy, our ongoing management is designed to monitor, test, and optimize the program we’ve created for you. The result is a constantly fresh program that’s always designed for differentiation from all vantage points. With ongoing management we plug into your team to work in conjunction on magnifying the impact (and results of) loyalty on your business.
how would you measure the success of the program?
We identify a variety of key performance indicators (KPIs) based on the business type. From there, we use a variety of tools including Pre-/post-, A/B, User testing and others to experience on performance and consistently optimize the program. We also tend to look at more aggregate indicators including overall business performance, net promoter score, and social metrics to track health and sentiment. Ultimately, we’re always confident in our programs. However, when something doesn’t work as intended, we fix it. When a hypothesis ‘fails’, we explore it. We view loyalty an incredible nuanced and strategic, yet ever-evolving initiative.
what happens if we don’t like the program you’ve designed?
While we’re confident this won’t happen, you’re buying into us for the journey. With this in mind, we work intentionally according to agile process. The rationale for this is to not only educate your team where appropriate but also ensure you’re progressively bought-in along the way. The result is ‘no surprises’ (other than good ones). A shiny new, truly differentiated program, according to the trajectory that you and the team were part of the whole way.